SINGAPORE – Hoe Nam Prawn Noodles, renowned for its authentic traditional and flavourful prawn noodles, is excited to announce the opening of its new outlets at:
These expansions mark a significant milestone for the brand, being its first foray into the malls and bringing its signature dishes to a wider audience across Singapore.
Since its establishment in the 1970s, Hoe Nam has garnered a loyal following for its prawns noodles, known for its rich prawn broth, fresh ingredients and family recipe. The new outlet will offer the same beloved menu, featuring classic prawn noodles, along with the perennial favourite- Wuxiang and some add on specials like its Pork Rinds and Pork Lard (already added into every bowl of noodles but open for add on for those who like to have more of this addictive sinful munchies).
"We are thrilled to expand our presence in Singapore and share our passion for delicious prawn noodles with more people," said Mr Bobby Tay, the Group Operations Director "These new locations allow us to better serve our customers on the Eastern and Southern part of Singapore while enabling us to continue with our commitment to quality and taste."
The Vision for Expansion
The decision to open additional Prawn Noodles outlets are driven by the success of its current establishments and a response to the growing desire for authentic, high-quality local dishes. Known for its expertly crafted noodle dishes, using only the freshest ingredients and a perfect balance of spices, Hoe Nam Prawn Noodles has carved out a special place in the hearts of both locals and tourists. As Singapore's food scene continues to evolve, the brand aims to broaden its reach and solidify its position as a go-to destination for prawn noodle enthusiasts. Now you can even get to enjoy Hoe Nam Prawn Noodles in the malls.
New Locations and Strategic Growth
The expansion will introduce multiple new outlets in key areas, including bustling neighborhoods, food hubs, and shopping districts. These locations have been carefully selected based on the density of potential customers, accessibility, and proximity to areas with high foot traffic. By opening new outlets in strategic areas, Hoe Nam aims to create a vibrant, consistent presence throughout Singapore. There are plans to open 8 to 10 outlets in 2025 alone. The next two sites have already been secured.
Elevating the Dining Experience
Each new outlet will reflect the brand’s ethos of providing a warm, welcoming atmosphere, where customers can enjoy quality meals in a relaxed environment. Hoe Nam Prawn Noodles outlets will feature a modern and inviting design, combining contemporary aesthetics with traditional elements that evoke a sense of familiarity. The menu will remain focused on delivering exceptional prawn noodle dishes, while offering exclusive items at select outlets to entice returning customers.
Looking to the Future
This expansion marks an exciting chapter in Hoe Nam Prawn’s Noodles journey. As the brand grows, it remains dedicated to its core values of quality, authenticity, and customer satisfaction. With its continued focus on innovation and a customer-first approach, Hoe Nam is poised to become an even more integral part of Singapore's thriving food scene. Stay tuned for more updates as Hoe Nam Noodles brings its unique flavours to even more corners of Singapore!
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